We live in a culture that health and fitness is one of our top issues. Coca Cola isn't a healthy product, as we saw in my past post. They created a new type of Coca Cola, which is called Coca Cola Life. They also changed the color of the labeling from red to green. Coca Cola Life is lower in calories, and its all natural. Its has stevia in it. Coca Cola, didn't release Coca Cola life to America right away, they advertised in other countries like Argentina. It wasn't until November 4, that they released it nationwide.
Why did Coca Cola change the color from Red to Green?
The reason on why they changed the color of the label, so it can stand out in the shelf. Another thing is, that green is a symbol of being all natural.
What's Stevia?
-Stevia is a plant, that doesn't add calories to your diet when you consume it. It it part of the Asterace family, and related to the daisy and ragweed. The species of stevia, Stevia rebaudiana, are grown in Paraguay and Brazil. People use this stevia bush to sweeten food for over hundreds of years and sometimes even for medicines. Stevia is also 200 times sweeter than sugar in the same concentration.
Here is a Commercial ad that played in Argentina (2013)
Coca cola life might have a life after all. According to USA Today, it said the Coca Cola life already has replace 75% or more of their normal soda purchase. People are saying it taste pretty good. The new label is appealing to consumers and that 1/3 of people who haven seen the Coca Cola life, did purchase it. Also 80% of the consumers that bought the Coca Cola life, said they would buy it again. Many stores sold out of this product, and that customers were calling up the store in ahead of time and asking if they could put it on the side for them. Coca Cola is working to becoming a leader in this interesting and emerging category of drinks.
#cocacolalife
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