- Coca Cola had a campaign that talk about sharing your coke with someone. Like in the picture, the bottles will have people names on it. So when you went to the store, you could have your name on a coca cola bottle. It like your own personal bottle. Once people got there soda with their names or friends name, then they will post the picture on social media and hash tag #ShareaCoke. By doing this you can have the social media advertising your company. Also by Coke doing this they were targeting an subculture, such as the millennials generation or generation Y. Another thing Coca Cola did for people like me who couldn't find their names on the Coca Cola bottles, was they had a Coca Cola tour. During the tour, they had this machine that made a personalize your own mini coca cola can.  Also they gave a chance for you to win free tickets to a concert or 5 dollars off to the movies when you shared a Coke. 

Heres one of their commercials they did during this campaign. 

Also you can see in the people in the commercial are the millennials or generation Y.