-Coca Cola is an Idiosyncratic company. It can appeal to everyone but they will target a subculture. Coca Cola will target multiple subculture such as generation Y, like I mention before. 

-Another subculture that Coca Cola tends to target is the Football culture. During the Superbowl I remember playing a game with my friends, that we will count how many Coca Cola commercials we see during the game.  Coca cola, does this a lot when it comes a game season. Like this past summer, the world cup was around, so coca cola made a commercial for the World Cup like it does during the Super Bowl. 

-Here's one from two years ago, with the polar bear watching the game live and drinking a coke. 

-Here's a commercial that that also played during the Super Bowl.