Over these past months, I been looking into Coca Cola. How they connect to the consumers with their products. Coca Cola has been doing this since they became a company and will continued to so. With commercials about the super bowl or something so simple as share a coke with a friend. Coca Cola also goes back in fashion with the glass bottles or make fun caps for the bottles. Coca Cola is a great company and always try to share happiness with their customers.
Wednesday, December 10, 2014
Coca Cola Christmas
Christmas is right around the corner. The year we hear about Santa Clause. But what if we live in a world with out Santa Clause? We probably would of have if it wasn't for Coca Cola! Here are 5 facts about Coca Cola and Santa Clause 1- Santa Clause been in Coca Coal ads sine the 1920 2- Coca Cola help shape the image of Santa Clause 3- The "New Santa" Was base on the a Salesman 4- Santa got a new friend in 1942 5- Santa became animated in 2001 Here a video that is found on the same page are the 5 facts
Also for the Christmas Holidays, Coca Cola changes there label to there bottles
You see how the Diet Coke has snow flakes on it, and Coca Cola has the image of Santa Clause on the bottle.
Another thing that Coca Cola does for the holiday is have a website asking you how many people with a Coca Cola Bottle. They send you the bottle, and you can bow it like showed in the picture.
-When Coca Cola first came it, the slogan was simple, Drink Coca Cola. In 1948, they added hospitality in their slogans, like you saw in my past post. Wasn't until 1979 they started to add emotions with there slogans "Have A Coke And A Smile." In 2009, it introduces Happiness. Now Coca Cola still uses that slogan for their commercial. They want their image to be positive to our emotions.
Now in all their commercials they end with this picture.
Here's a commercial that hows happiness isn't just on your birthday, its everyday with coca cola. :)
Saturday, November 29, 2014
When was the last time you had a coke in a glass bottle?
Over time Coca Cola change its packaging. It was originally in a glass bottle, but as years went on they created new ways to package this drink. Now you have it in plastic bottle or cans. Each bottle size are different too
But now, since Coca Cola sales are going down, the company brought back glass bottles in hope to bring up sales. With bring back the glass bottles, they made the packaging smaller to, 7.5 ounces, to be less then 100 calories. This surprising brought up the sales of Coca Cola. Last year Coca Cola sales went up 9% and this year 19%.
Now since we have to options of glass and plastic bottles, people are questioning that Coca Cola tastes different in a glass bottle. I tried it and i agree with that it does. Coca Cola spokespeople said differ. They say that the great taste of Coca Cola is the same regardless of packaging it comes in and that in a particular way that people choose to enjoy this Coke can affect their perception of taste. Yes the formula is the same, but according to FDA that packaging can change the flavor to the drink. Aluminum can might absorb small amounts of soluble flavor from the side or the acetaldehyde in plastic bottles might migrate into the soda. Even though the FDA does regulates that chemical contact but even the allowable amount can alter the flavor of the great Coca Cola. There are other factors that can change the flavor of the side but over all your best bet for a pure coke is in a glass bottle. Here's a video of all the coca cola bottles in the commercial
Thursday, November 27, 2014
HAPPY THANKSGIVING !
- Coca Cola made a commercial for the Super Bowl showing the Macy Thanksgiving Day Parade. The commercial about a ballon of a Coca Cola bottle and having Underdog and Stewie Griffin fight over the bottle. Theres a twist at the end of the commercial.
This idea was created by a 12 year old boy. His father Wieden+Kennedy was the creative director, he was working on an idea for a commercial during the super bowl and his son gave him the idea of commercial. The commercial was named in Adweek's as the best Super Bowl spot of the decade.
Heres the link if you want to know more about the story be hide the commercial.
- I couldn't find a lot of commercials for thanksgiving, but i found one from the 1950. In the commercial it talks about hospitality of Coca Cola during thanksgiving. This commercial is not a funny one but forces more on what Coca Cola image is as an company.
-Just like Halloween, Coca Cola offers Recipes for Thanksgiving, and little message saying "Happy Thanksgiving from Coca Cola"
Heres are some cool Pictures i found when i Googled thanksgiving Coca Cola
A store used all Coca Cola brand extensions and some other drinks that cokes offers and made a Turkey.
Sunday, November 23, 2014
Coca Cola Teaser Commercial Coca cola release a teaser commercial, making you want to know what happens and wanting you to watch the commercial. People have the need for closure, so company tend to make teasser message since they will be remembered more then others. Heres the first one
Coca Cola even got the consumes involve with the teasers commercial. Image you talking to your co work about how you saw this coke commercial and you voted for one of the teams to win. Right there your product is being knew and getting talked about which might not have happen with other the commercial. They played some commercials adding some details to each party, and how much time did they stall or took up by something else. Giving you hints on who you should vote for.
Here's the link of all the chase videos, some are pointless and was just adding some information about it.
They played the last video during the Super Bowl in 2013. Ignore that fact the the Super Bowl already has plenty of viewer, but by playing this ad you might have people watch the game just because of this commercial, to get that closure we so desperately need.
-Coca Cola had an idea to expand the life a the Coca Cola bottle, by creating 16 different type of caps. Each cap does something different. You can have a water gun, bubble wound, to spry, marker, etc. It was created in china.
Coke gave away 40,000 of these caps. Coke started the campaign to encourage people to recycle in Vietnam. It give more use to the product, rather then just drinking a coke and throwing it out.
