Thursday, September 18, 2014


  

Coca Cola commercials in the 50's are different from the one in the 60's. As you see in the video, the commercial is talking about the average american lifestyle. While you see in the 1962 commercial, they are singing, "Things goes better with coca cola." 


This was Coca Cola slogan in the 1963. As you seen in the video.


Now heres a commercial from 2014, about 64 years after the commercial you just saw on the top. Notice the different from these three commercials. Coke change on how the advertise their product.  In the 50' 60's commercial all you heard in the commercial was the word coke or coca cola. While this commercial you just see different type of people drink coke while their sing a song about Americans.
Although the commercial's are different on how it looks or sound, it still has one thing in common. Which is, that they are trying to connect to Americans even still today.


Personally I like the commercial from 2014 and the commercial from 1962. The commercial from 1950, is very boring in my opinion. 

Monday, September 15, 2014


1906 Slogan
Coca Cola uses slogans as a direct way to communicate to us as American custumers. They advertise by whats going on in the daily American lives. During 1900's, American were moving away from alcoholic beverages. By that being so, Coca Cola slogan was
"The Great National Temperance Beverage." Coca Cola wanted to tell Americans that Coca Cola is a better alternative to drink. 

Sunday, September 14, 2014

The original logo for Coca Cola


     The Coca Cola Company, was created in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton. Dr. Pemberton took this soft drink to his neighborhood pharmacy for people to sample it.  Dr. Pemberton had a partner/bookkeeper, Frank Robinson who is credited with naming this drink Coca Cola. Also Mr. Robinson was credited for the trademark and distinct script that is still used today. Dr. Pemberton died two years after creating the worlds number one selling beverage. Before Dr. Pemberton died, he sold portions of Coca Cola to several parties, one of them was Asa G. Chandler. Coca Cola, under Candler was a complete success. Coca Cola expanded from fountains outside Atlanta.  In 1894 Coca Cola had a growing demand to make the beverage portable. Joseph Biedenharn installed bottling machinery in his Mississippi side fountain. He was the first to bottled Coca Cola. Five years later, three entrepreneurs bought the bottling rights of Coca Cola from Candler for ONE DOLLAR, which is 27.03 dollars today. Now these 
three entrepreneurs, Benjamin Thomas, Joseph Whitehead and John Lupton became the worldwide bottling system for Coca Cola




The changes in the Coca Cola bottles over time (1899-2007


    Since then Coca Cola has created a lot of other options for soft drinks. Here are some of the brands they own today. But for this blog I'm going to focus on only Coca Cola itself.
  • Sprite
  • Fanta
  • Diet Coke AKA Coca Cola light
  • Coca Cola Zero 
  • Dasani
  • Minute Maid
  • Ciel
  • Powerade
  • Simply
  • Fresca
  • Vitaminwater 
  • Del Valle
  • Smartwater
  • Mello Yello
  • Fuze
  • Fuze Tea
  • Burn
  • Honest Tes
  • Nos 
  • Odwalla
  • Powerade Zero
  • TaB
  • H2OK
  • VAULT
  • Hi-C




Here are some of the men that are mention before pictures.

Dr. John S. Pemberton


Asa G. Candler